McKenna Townsend implements communications programme for Care South

The brief - Driving enquiries

Care South is a registered charity and one of the leading providers of residential and home care in the south of England. McKenna Townsend has worked with Care South for over four years now, developing and implementing a comprehensive communications programme aimed at driving enquiries and increasing occupancy. When the agency was appointed, we undertook the following activity to facilitate a highly efficient and effective marketing programme.

McKenna Townsend developed a comprehensive, integrated marketing approach to the communications programme to drive increased enquiries and therefore occupancy.
Activity included:

  • Branding – new logo and strapline developed
  • Creative and design – all marketing material was redeveloped

  • Website – completely new functionality, design and layout
  • PR – regular programme of proactive PR implemented
  • Media placement – exploiting new and different channels
  • Sponsorship & events – project managed events logistics, design, delivery, set up, schedules and supporting materials
  • Digital – including social media and bought media
  • Internal communications – achieve ‘buy-in’ internally
  • Photography – photoshoots to provide refreshed images
Driving web enquiries using an integrated communications programme

  • Website visits up over 40% in the first six months following new website launch. Website visitors continue to increase year-on-year

 

  • Enquiries up over 200% in the first year vs the previous 12 months

 

  • Occupancy rates increased
To find out more about the marketing, PR, advertising and digital services we offer, call us on 01425 472330 or send us an enquiry here
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