McKenna Townsend has worked with Condor Ferries for over five years – supporting the company through media relations, crisis and issues management and events. In August 2014, Condor Ferries purchased a new state-of-the-art high speed ferry, Condor Liberation to operate on the Channel Islands to UK route. McKenna Townsend was tasked with driving coverage and building momentum ahead of the ferry’s first sailing in March 2015 by implementing a comprehensive PR programme.
We created a calendar of news to share throughout the eight month period, creating proactive news hooks as well as sharing updates on the progress of Condor Liberation’s introduction to service.
“The team at McKenna Townsend are adept at coming up with creative solutions and continue to demonstrate excellent management of all manner of media relations issues.”
Alicia Andrews, Executive Director – Commercial, Condor Ferries