New website design for Duncan Hamilton

The brief - Winning website design

Leading specialists in fine historic cars, Duncan Hamilton & Co Ltd, hired McKenna Townsend to create a new website that would boost the company’s online presence and better reflect its prestigious offering and world-famous racing heritage. This would require new photography at an appropriate location as well as the new website design. McKenna Townsend was also tasked with growing Duncan Hamilton’s social media presence, across Facebook and Twitter and increasing engagement.

We created and built a website design that would reflect the ‘exotic’ and ‘luxury’ elements of unique classic cars, to align the branding and positioning of the company to match its world-class offering. The new website majored on new imagery that would really showcase the fantastic, one-of-a-kind models on offer.

Campaign specifics:

  • Organised filming and a glamorous photoshoot at the iconic Goodwood Motor Circuit using a range of high profile historic sports cars

  • Created a dynamic video of the photoshoot in action, showcasing the exquisite detail of rare models, and set up a company YouTube channel
  • Website design that was highly visual, easy to use and simple to navigate
  • Rigorous social media activity to drive traffic to the website and build brand awareness, along with targeted marketing and communications activity
Website design for Duncan Hamilton Photoshoot and website design for Duncan Hamilton

  • A new, highly visual website that reflects the company’s luxury credentials

 

  • Social media activity led to an increase of over 200% in likes and followers on Facebook and Twitter in the first year

 

  • Fantastic lifestyle photography that was utilised across all marketing channels

 

  • An engaging video that shows rare models in action

 

  • Communications campaign led to coverage in Money Maker Magazine and The Sunday Times, which helped to further increase brand awareness
To find out more about the marketing, PR, advertising and digital services we offer, call us on 01425 472330 or send us an enquiry here
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