This month, Winchester Science Centre and Planetarium hosted its ‘Rockets!’ showcase – putting a spotlight on the intergalactic science of space flight.
To support the activity, McKenna Townsend was tasked with driving an explosive media relations campaign, highlighting to a regional audience the Centre’s unique and innovative offering during the peak Easter period.
Through a multi-faceted strategy of proactive media relations, interviews and FAM trips, we showcased the events to a local audience of over 1million people, driving footfall to the Centre.
Achieving over 25 print and online articles within regional press, highlights included features in the Southern Daily Echo, Hampshire Chronicle, Surrey and Hants News, Basingstoke Gazette, Salisbury Journal and Romsey Advertiser. The articles combined generated an AVE of over £150,000, positioning Winchester Science Centre as a key family attraction within the region.
To infinity and beyond!