GoSkydive – Raising the profile

The brief - Raising the profile

GoSkydive is the UK’s premier tandem skydiving centre that specialises in jumps for ‘first-timers’. In 2015, McKenna Townsend was tasked with raising the profile and awareness of GoSkydive, by generating coverage in national, regional and online media.

We developed a calendar of activity featuring a blend of news, calendar hooks and proactive stories for the brand.

Activity to date has included:

  • Promoting GoSkydive’s ‘Solar Eclipse Skydive’ – announcing the company would be offering special tandem skydives during the solar eclipse and sharing striking imagery of the jumps
  • Sharing details of a marriage proposal that took place after a tandem skydive

  • Launching the world’s first Tandem Skydive Instructor Apprenticeship programme
  • Promoting GoSkydive’s higher weight limit with a ‘heavy-weight challenge’ where three rugby players from Salisbury Rugby Club took on the challenge of a tandem skydive during the Rugby World Cup
  • Exploring the nation’s biggest fears to create research stories for ‘Face Your Fears Day‘ and Halloween
  • Supporting the dozens of charity jumps that took place over the summer, publicising details of the thousands of pounds raised for good causes
Raising the profile of GoSkydive's charity jumps Raising the profile of GoSkydive – tandem skydive

  • Over 130 pieces of coverage generated across national, regional and online media, worth in excess of £400,000 in AVE and creating more than 28 million opportunities to see and hear about GoSkydive

 

  • Coverage highlights include The Sun, The Daily Star (including a front page splash), ShortList, Sorted, TheBristolMagazine.com, FHM.com, Closeronline.co.uk, TNTMagazine.com, BBC South Today, BBC Oxford and BBC Radio Surrey

 

  • Promoted more than 20 charity jumps generating 70 pieces of coverage in regional media, worth over £135,000 in AVE and creating more than three million opportunities to see and hear for both GoSkydive and the charities taking part
To find out more about the marketing, PR, advertising and digital services we offer, call us on 01425 472330 or send us an enquiry here
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