The brief – Drive maximum coverage for MDL Marinas’ prestigious Land Rover BAR partnership

McKenna Townsend has worked with MDL Marinas for the past six years to deliver its corporate and marina PR programme.

In 2015, the group announced the exciting news it was to become the official UK Marina Partner for Land Rover BAR in a six-year deal, this was a huge opportunity for the brand and saw them involved in many different PR and marketing opportunities.

 

Activities included the project management and construction of a customised pontoon for the team’s training; key involvement in a hugely important pontoon ecology project, and becoming an official engagement partner for the Louis Vuitton America’s Cup.

  • Implemented PR campaign including a full media relations programme, media visits, coverage drive and stakeholder relations
  • Supported social media team
  • Drafted tailored editorials for both the trade and consumer media
  • Drafted internal and external communications to promote the partnership and its benefits
  • Attended and inputted on strategy and partnership days to ensure there was a collaborative approach to the project
  • Since the project was announced we have secured over £100,000 value of media coverage, reaching 21.7m people
  • The deal is still on-going with numerous PR opportunities in the pipeline for the UK’s leading marina brand
To find out more about the marketing, PR, advertising and digital services we offer, call us on 01425 472330 or send us an enquiry here
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Email: enquiries@mckennatownsend.com
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