To create a fully integrated media marketing campaign to promote the £2 Chicken Sub in the North West of England. The campaign featured a Chicken Breast 6-inch Sub for £2 and was designed to increase traffic to stores and encourage trial.
“We have worked with the McKenna Townsend team for a number of years. They worked hard to develop a full creative campaign to promote £2 Chicken WOW – working to a tight deadline. The results from the campaign were great and delivered exactly what we wanted – new customers and an increase in custom to our stores.”
Stephen Richards, Development Agent for the Subway® brand