BFA Annual Conference

November 11, 2025

Inspiring and insightful: McKenna Townsend attends the BFA Annual Conference and BFA HSBC British Franchise Awards 2025

We were delighted to attend the BFA Annual Conference and BFA HSBC British Franchise Awards in Telford last week as proud Advisor Members.

This standout event featured an inspiring agenda of keynote speakers, interactive breakout sessions, and plenty of networking with industry leaders. A particular highlight was Piers Linney’s keynote on harnessing the power of AI to drive innovation, efficiency, and growth.

The breakout sessions we attended on ‘Recruiting for Growth’ and ‘Brand Power’ also offered plenty of food for thought.

We also enjoyed hearing franchise success stories, gaining fresh insights, and connecting with both new and familiar faces.

The day concluded with the prestigious BFA HSBC British Franchise Awards, celebrating the industry’s achievements—congratulations to all the winners!

Sarah Townsend, Co-Founder and Managing Director of McKenna Townsend:

“It was a privilege to attend this year’s BFA Annual Conference. From Pip Wilkins’ opening and closing address to hearing from the numerous keynote speakers, it was an inspiring and insightful day. I also had the pleasure of meeting so many BFA members and learning about their franchise businesses, as well as attending the BFA HSBC British Franchise Awards. As proud Advisor Members of the BFA, we’re honoured to be part of such a vibrant and thriving community.”