ePropulsion appoints McKenna Townsend

Full-service PR and marketing agency, McKenna Townsend has been appointed to manage the European PR programme and drive brand awareness for leading marine electric propulsion outboard brand, ePropulsion. McKenna Townsend will act as the company’s press office and will support with media relations, product launches, creative campaigns, events and corporate profiling. In addition to the PR and events programme, the agency will also be supporting ePropulsion on the company’s brand positioning in the European market.

ePropulsion has a clear mission to become the global leader in marine electric propulsion systems and services. This pioneering, market challenger brand is at the very forefront of the industry and was the first company to launch a brushless direct-drive electric outboard motor in the market. ePropulsion is recognised across the world for its exceptional product quality, performance, and technological innovations, with a portfolio of 3-9.9HP, equivalent to 1-6 kW, outboard motors across its Spirit and Navy ranges that are renowned for being quiet, eco-friendly and low maintenance.

The UK-based agency has already begun managing all PR activity and supported several new exciting product announcements in January 2021.

Matt McKenna, co-MD at McKenna Townsend, said: “We are very excited to be supporting the innovative and market leading brand, ePropulsion. The company is a pioneer in the electric propulsion outboard market, and this is an exciting time for us to get on board with the brand which has seen rapid growth globally. This is a significant new business win for the agency and further strengthens our strong portfolio of marine brands across the world. Our role is to raise ePropulsion’s profile even further, drive sales and help make the company the electric propulsion provider of choice in the marketplace.”

Danny Tao, CEO at ePropulsion commented: “We are delighted to be working with the team at McKenna Townsend who will help to really propel our brand across Europe. The agency demonstrated in-depth knowledge and expertise across our sector and are highly regarded in the industry. We have some exciting announcements and product developments that we are looking forward to launching with McKenna Townsend’s support.”

McKenna Townsend represents a wide-range of international, national and regional marine clients including Sunseeker International, Williams Jet Tenders and AkzoNobel’s International and Awlgrip paints.