Franchise Development

We are experts in franchise development – raising brand awareness and driving leads

The McKenna Townsend team develop successful, integrated, franchise marketing programmes on a global basis, that are proven to generate franchise sales leads, facilitate growth and deliver ROI to our clients.

Our franchise development team have many years of franchise marketing, advertising and PR experience. We have also created bespoke franchise sales websites, designed and built to drive and capture leads.

We have worked with brands such as:

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Zambrero
Gong Cha
The Travel Franchise
Little Kickers
easyStorage
Nathans
Subway
Gong cha
>

Our activity includes…

  • Franchise development lead generation, reporting and analysis
  • Franchise PR and media relations
  • PPC advertising campaigns
  • Website creation and CRM management
  • Media buying (print and digital)
  • Bespoke literature and advertising design
  • Social and digital strategies and implementation
  • Internal communication strategies and implementation
  • Events, exhibitions and securing speaker platforms
  • Crisis and issues management

We are proud to be Advisor Members of the British Franchise Association (BFA). The BFA is the largest and most influential trade association for franchising in the UK and works in partnership with the European Franchise Federation and World Franchise Council to influence standards and franchise law across Europe for the benefit of its members. The BFA promotes franchising nationally and regionally and is committed to driving forward a franchise sector with ethical business models and sustainable business opportunities for all while educating members to make properly informed decisions.

Through our decades of franchise marketing experience and BFA Advisor Member status, we are perfectly positioned to support franchise brands’ development journeys. From new emerging and disruptor brands to established and international franchise businesses, our specialist team is equipped with the knowledge and passion to take your franchise growth to the next level.

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Subway Franchise Development

McKenna Townsend worked with the Subway brand for over 20 years. The agency played a fundamental role in the brand’s rapid expansion in the UK and Ireland, helping to grow the brand from just 30 stores to over 2,500. We also supported franchise development activity for Subway stores internationally, working in markets such as Spain, France and Germany to deliver comprehensive and integrated marketing communications programmes.

Take a look at our Subway franchise case study.

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easyStorage

easyStorage appointed McKenna Townsend to position the brand as disruptors in the mobile storage arena, with its no-frills approach. The objective was to raise the profile of easyStorage through a strategic PR programme, which targeted franchise trade press, national, business, trade and regional media. A comprehensive calendar was developed to emphasise the brand’s growth journey and attract new franchisees. In addition, the team provided advice and guidance on wider franchise development strategies.

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The Travel Franchise

McKenna Townsend worked with The Travel Franchise to support its franchisee recruitment programme and raise its profile as an industry leader.

A comprehensive PR programme was developed, which focused on profiling franchisees as real-life success stories, as well as a trade thought-leadership programme, which positioned the co-founders as industry experts. In a short period of time, the campaign generated extensive media coverage and contributed to the recruitment of over 60 new franchisees.