PR Launch of the highly-anticipated Origin Series

PR Launch: How McKenna Townsend helped launch Evene Tenders’ origin series to the world

At McKenna Townsend, we’re proud to work with some of the most forward-thinking brands in the marine industry. This April, we had the privilege of delivering the global PR launch of the highly-anticipated Origin Series – a groundbreaking new range of superyacht tenders from Evene Tenders, the new luxury brand from the founders of Williams Jet Tenders.

The campaign marked a significant milestone for Evene, as it unveiled its first two models – the Origin 57 and Origin 71 – to a global marine audience.

Our brief was simple but ambitious: to launch a brand-new name into a premium space already filled with established players – and ensure it landed with immediate impact.

Our strategic approach centred around building a compelling narrative that combined Evene’s design heritage with its bold vision for the future. The Origin Series is a unique proposition – marrying traditional craftsmanship, British design sensibility, and pioneering sustainability features – and we knew this was a story the world’s global marine press would want to hear.

A global media splash

The result? Outstanding global coverage, with strong interest and editorial features secured across multiple top-tier titles to-date (with coverage still coming in daily) including:

• Boat International
• Mega Yacht News
• YachtBuyer
• Yachts Croatia
• Marine Industry News
• Ocean Magazine
• Powerboat & RIB

The coverage reflected Evene’s positioning perfectly – as a next-generation builder creating bespoke, responsible tenders for today’s most discerning yacht owners and shipbuilders.

With yachts over 30m and 40m in mind, the Origin 57 and Origin 71 were designed to offer a seamless luxury experience for guests travelling between ship and shore. Key features such as the low-emission YANMAR engines certified for HVO 100 fuel, Raymarine Axiom navigation, and Fusion premium audio system, ensure the tenders offer performance without compromise.

Beyond that, what really sets Evene apart is its commitment to eco-conscious innovation – a message we ensured was front and centre in all press communications.

From the origin-inspired contour cork decking to highly customisable design options, every element is crafted with purpose and intent – just like the PR campaign behind it.

We’re proud to have helped Evene make its maiden voyage with such impact, and we’re excited to continue supporting the brand as it grows. The Origin Series is just the beginning of an exciting journey that will see Evene redefine what it means to be a responsible builder of luxury craft.

If you’re interested in finding out how McKenna Townsend can help elevate your brand with strategic, results-driven campaigns, get in touch.