MT Influence #24

As autumn unfolds, we’re reflecting on a month packed with strategic growth, high-profile events, and exciting client milestones. From the UK franchise sector to international metal trade shows, our team has been supporting clients in amplifying their presence, building meaningful connections, and delivering results that matter.

We were thrilled to support Zambrero UK in announcing its first development agents, marking a key step in the brand’s ambitious plan to open 100 restaurants nationwide by 2030. Through targeted media outreach, we helped secure coverage across leading trade, business, and regional publications, ensuring this milestone received the attention it deserves.

The National Franchise Exhibition at the The NEC, Birmingham was another highlight. Meeting so many passionate business owners and franchise professionals reinforced our commitment as BFA Advisor Members to helping brands grow ethically, sustainably, and successfully.

Across the Atlantic, we supported AkzoNobel Coil and Extrusion Coatings at METALCON 2025 in Las Vegas with PR, real-time social media coverage and a soundstage activation in partnership with RoofersCoffeeShop®. We ensured AkzoNobel’s key messages reached the right audiences and created strong engagement.

Supporting Zambrero UK’s Growth Journey

We were delighted to support our client Zambrero UK in announcing the appointment of its first development agents, Dawn Catherall and Damian Bennett, who will lead expansion across Greater Manchester and West Yorkshire.

Through our strategic media outreach, we helped secure coverage in leading trade, business, and regional publications including Insider Media, Catering Today, QSR CNCT, ManchesterWorld, and the Telegraph & Argus (Bradford), among others.

This milestone follows the launch of Zambrero UK’s Franchise Partner recruitment programme in August, marking the start of the brand’s ambitious plans to open 100 restaurants nationwide by 2030.

We’re proud to be part of Zambrero UK’s exciting expansion journey and look forward to continuing to drive brand awareness and growth across the UK.

Supporting AkzoNobel at METALCON

It was a pleasure to support our client, AkzoNobel Coil and Extrusion Coatings, as the team exhibited at METALCON 2025 in Las Vegas.

As the largest international event dedicated to the metal construction and design industry, METALCON provided a powerful platform for AkzoNobel, and we ensured its presence extended well beyond the show floor through a strategically integrated PR, advertising, and social media programme.

In the lead-up to the event, we built anticipation and visibility with targeted PR and advertising initiatives. During the show, we amplified AkzoNobel’s presence through real-time social media coverage and 1:1 interviews with industry journalists, creating valuable touchpoints with key audiences.

We also coordinated a soundstage activation in partnership with RoofersCoffeeShop®, delivering AkzoNobel’s messages directly to industry professionals through trusted spokespeople.

It was a fantastic few days with strong results, a testament to the impact of strategically amplifying your presence at industry events.

The exhibition continues to be a key event for the industry, providing valuable opportunities to connect, share insights, and collaborate on driving the future of franchising forward.

If we didn’t get a chance to connect at the event, we’d love to continue the conversation, get in touch to find out how we can support your franchise development and marketing plans.

It was great to see the impact and engagement their storytelling generated around such an exciting moment for the brand!

Highlights from the National Franchise Exhibition

We had a fantastic day at the National Franchise Exhibition at the The NEC, Birmingham, proudly supported by the British Franchise Association (The BFA). It was brilliant to meet so many ambitious business owners and franchise professionals and discuss how strategic marketing and communications can help drive growth, lead generation, and long-term success.

As Advisor Members of The BFA, we’re passionate about supporting the UK’s thriving franchise community, helping brands create ethical, sustainable, and scalable growth strategies that deliver real results.

With over 20 years of experience working with leading names such as Subway, Gong cha, Zambrero UK, and easyStorage, our team understands what it takes to build strong, successful franchise brands.

The exhibition continues to be a key event for the industry, providing valuable opportunities to connect, share insights, and collaborate on driving the future of franchising forward.

If we didn’t get a chance to connect at the event, we’d love to continue the conversation, get in touch to find out how we can support your franchise development and marketing plans.