AkzoNobel is a global paints and coatings company and a major producer of specialty coatings. McKenna Townsend currently works with wood and metal coating brands within the AkzoNobel Industrial Coatings business unit.

These include Chemcraft, Coil & Extrusion coatings, AkzoNobel Wood Finishes and Adhesives and Zweihorn wood coatings.

Our activity includes:

• PR support in Europe and North America
• Management of multiple social media programmes in Europe and North America across Facebook, LinkedIn and Instagram, including content creation, follower acquisition, advertising and in-depth reporting
• North America media planning and buying programmes for Chemcraft and Coil and Extrusion Coatings

We have successfully built and engaged audiences on all social media channels, with KPIs met and exceeded every year. Having established strong relationships with the North American wood and metal trade media, we regularly achieve extensive news coverage. Alongside our advertising schedule, we arrange for advertorial features that highlight new product launches for the AkzoNobel brands.

McKenna Townsend worked with the AkzoNobel marine brands of International Paint, Interlux and Awlgrip. We provided pan-European PR support and managed marine media buying schedules across Europe and North America. Activity for International Paint, Interlux and Awlgrip brands included:

• Pan-European and US marine media planning and budget management across multiple sectors, including B2B, superyacht, power, sail and inland waterways, for print and digital
• Google Ads planning and management for the International Paint brand in the UK
• European social media programme across Facebook, Instagram, Twitter and YouTube, including content creation, community management and advertising
• European PR support and press launches for new products at major European boat shows

As part of our marine media buying service, we can provide annual data on over 500 marine media titles throughout Europe and North America, including costs per thousand circulation reach and readership demographics, plus boat park data.