McKenna Townsend has a proven track record of driving enquiries and building brands in the Care Home, Home Care and Retirement Living sectors. Our care home marketing expertise includes:

• Planning and managing marketing, PR, advertising and social media programmes
• Driving sales enquiries for care homes and retirement living developments – significantly improving occupancy rates
• Launching new care homes and retirement living developments
• Website design, build and CRM
• Brand development and graphic design across print and digital media
• Print design and delivery – innovative brochure design, newsletters, banners and signage
• Advertising planning for national, regional and community media – traditional, digital, broadcast, out of home
• Google Ads strategy and management
• Crisis and issues management
• Internal communications, including support for recruitment and staff retention programmes
• Photo and video shoots – sourcing models, set dressing and logistics

Care Home Marketing – Results:
McKenna Townsend managed a comprehensive care home marketing campaign for Care South. Our work delivered a double-digit increase in enquiries and care home occupancy within 12 months. The team also managed carehome.co.uk listings and other third-party care provider websites with up-to-date content and news – delivering traffic and driving enquiries from third party sources.

Our integrated approach included PR, advertising, creative, digital and internal communications.

Care Home PR
We achieved over 2,500 quality media articles for care home clients – building community engagement, brand awareness, and driving enquiries.

Website Design and Management
Successful Care Home marketing requires an experienced approach to website navigation and design. We are experts in how to engage with the right demographics. Our experience increased visitor numbers and user dwell time, driving enquiries for the internal team to follow up.

Graphic Design and Branding
Our in-house studio team designed new creatives across the portfolio, including seasonally adjusted content to match audience profiling. We successfully launched several new care homes with new signage, recruitment campaigns, printed literature and advertising collateral.

Media Planning and Advertising
We planned and managed a comprehensive media buying schedule across digital, print and community media. Advertising budget was carefully focused and influenced by seasonal demand and ongoing audience targeting. Additionally, the advertising studio team managed and optimised multiple Google Ads campaigns, consistently achieving impressive engagement results.

Social Media
An integrated organic and paid-for social media programme engaged with local communities and improved brand awareness.