
McKenna Townsend works with D-Marin Marinas on global PR and advertising.
D-Marin Marinas has a European network of country-based PR agencies. McKenna Townsend manages and directs this network with a strategically planned communications programme, to ensure precise delivery at a global, regional and country-specific level.
We support and advise D-Marin with communications around marina acquisitions and partnerships as part of the PR programme.
The agency also supports D-Marin’s Environmental, Social and Governance (ESG) programme through carefully developed communications to ensure engagement with, and acknowledgement of the organisation’s CSR efforts.
Find out more about we support brands and businesses develop strategic ESG and CSR programmes through our sustainability division.
McKenna Townsend developed a strategic global PR programme for D-Marin, with full media relations including messaging, positioning and KPIs.
Our results have included:
- Achieving widespread global PR coverage across B2B, B2C and B2G audiences. Coverage has significantly out-performed D-Marin’s key competitors in terms of messaging, reach and volume
- Increasing the efficiency and effectiveness of the country-specific PR programmes
- Internal and external communications to promote partnership and its benefits
- Developing a comprehensive, targeted advertising programme with country-level and international reach
- Supporting expansion strategy with a comprehensive communications programme which included launching numerous new marina acquisitions across Italy, France and Spain to local, regional and global audiences

