McKenna Townsend has worked with Sunseeker International since 2014.

The team manages the global PR programme and support with many global shows and events, ranging from the Southampton International Boat Show to the Cannes Yachting Festival and Miami Boat Show.

Our specialist marine team organise sea trials for its fleet of new yachts and secure first-class, global media coverage. In addition, we facilitate media interviews with local, regional, national and international media titles and provide media training for key members of the team.

The McKenna Townsend team work closely with Sunseeker on a daily basis to convey its corporate messages, ensuring direct communication with current and potential customers as well as key stakeholders such as the media, its dealer network, suppliers and associations.

We have also supported Sunseeker International with a global CSR programme and assisted the HR department in support of its recruitment and apprenticeships programme, as well as securing feature placements and drafting case studies.

Key projects & highlights:

Famous Five Launch

Sunseeker was the first yacht brand to launch five new models to the market at the same time with the ‘Sunseeker Famous Five’. The launch took place as a live stream event on the Sunseeker YouTube channel and Facebook Page to the world’s media, its appointed dealers and its customers.

The event was supported by MT to invite and host media, ensure the smooth-running of the digital launch and issue press materials.

The global premiere reached over 33 million people, generating wide-spread coverage in target media across Europe, the US and Asia-Pacific. Sunseeker sold 42 new boats worth £87m as a direct result of the digital launch and the company enjoyed one of its strongest sales periods to date.