PR and Media Relations
McKenna Townsend – PR PRos
Our PR and Media Relations team works with some of the biggest global brands on award-winning campaigns, building a strong, world-class reputation for the agency.
We execute highly successful media relations campaigns for clients regionally, nationally and internationally across broadcast, print and digital media.
Many of our clients work with us as an extension of their own in-house teams – and we work hard to build trust and develop excellent working relationships with them. In many instances, we operate as their press office and are often the first point of contact for clients’ media enquiries.
PR and media relations:
- Media liaison and press office function
- Message creation and refinement
- Target audience audit
- Internal communications
- Crisis and issues management
- Media training sessions
- Competitor monitoring
- Community engagement
Crisis and issues management
Our PR and media relations team is on-hand to help whenever you need it, 24/7, 365 days a year. Always cool in a crisis, we’ll work closely with you to implement contingency plans in the face of what is often an unexpected challenge.
We can also arrange media training to give you the confidence to handle the most difficult audiences, preparing key messages and giving you a better understanding of what journalists need – as well as advice on controlling an interview agenda.
Getting your internal communications right
Successful internal communications is critical to the success of any company. In order to motivate and enthuse key stakeholders with specific messaging, it is crucial that communications platforms allow your business to speak with one voice and shared goals.
We can carry out a full audit of your communications channels, enabling you to maximise the effectiveness of your internal communications. Whether it’s newsletters, reports or email campaigns, we ensure that communications are consistent, targeted and effective.
Building corporate and community conscious businesses
We are adept at forging and maintaining strong relationships with key stakeholders on behalf of your business. Whether you need a full strategic review of your corporate communications, liaison with Government bodies, support with national pressure groups, or assistance with influencers and opinion formers – we can help.
Standout events, first-class delivery
In collaboration with our PR team, our event management team has delivered many seamlessly executed, compelling events around the world. These include high profile product launches, major conventions, conferences, VIP events, high-end receptions and gala dinners.
Our event management approach combines meticulous attention to detail with sparkle and creativity, ensuring we deliver events that exceed client expectations from start to finish.
We can also support you with everything from stand set-up, graphic design and supply, to organising media platforms and securing sponsorship opportunities.
Just some of our supporting services include:
- Stand/presence management
- Exhibition stand graphic design and production
- Product and press launches
- Securing speaker platform opportunities
- Sponsorship opportunities
Our event management services include:
- Full project management
- Budget development and control
- Venue and hotel procurement
- Food and beverage organisation
- All logistics – transportation, registration, accommodation, supplier liaison
- On-site staffing
- Risk assessment