Promoting Ocean with Arksen and Attenborough

Promoting Ocean with Arksen and Attenborough

We’re proud to have supported our client, leading adventure lifestyle brand Arksen, in the announcement of its co-production of the landmark new film Ocean, narrated by the legendary Sir David Attenborough. 

Co-produced by Arksen and its philanthropic initiative 10% for the Ocean, the pioneering film premiered on 6 May at London’s iconic Royal Festival Hall, with a star-studded event attended by global celebrities and public figures, including King Charles. The film made its global cinema debut on 8 May, and is already making waves, sparking vital conversations about the health of our oceans, a critically important topic, and one close to our hearts here at McKenna Townsend. 

With a powerful message at its core, Ocean is unlike anything Attenborough has created before. It blends breathtaking imagery with stark realities, showcasing world-first footage of bottom trawling and delivering an urgent call to action: “If we save the sea, we save our world.” 

Our role in the campaign focused on ensuring these critical messages were heard far and wide. Through targeted and relentless PR outreach, we helped amplify Arksen’s involvement and spread the film’s impact across the marine industry. Our efforts secured widespread media coverage in key outlets including BOAT International, Motorboat & Yachting, Powerboat & RIB, and Marine Industry News. 

Set to premiere on Disney+ this June, perfectly timed to align with United Nations World Oceans Day, the film aims to inspire real policy change and help drive the global goal of protecting 30% of the world’s oceans. 

We are honoured to help share this critical message and stand behind initiatives that turn awareness into action. 

To learn more about our commitment to the sustainability of our oceans, and how we help brands lead the charge in conservation, visit The Marine Social Responsibility Consultancy, McKenna Townsend’s sustainability division.