The brief - celebration of 100x100 milestone

McKenna Townsend works closely with Sunseeker International, supporting the brand at a global level through media relations, issues management, press launches and events. In September 2015, we supported the brand through a series of boat show events in celebration of a huge landmark for the business – the delivery of its 100th luxury performance yacht in the 100ft+ ‘superyacht’ category.

Our strategy:

  • An exclusive champagne reception event at Cannes Yachting Festival for customers, partner and key media, to celebrate the ‘100×100’ milestone
  • Insight into brand’s progress towards becoming a major player in the superyacht sector from CEO Phil Popham and Co-founder John Braithwaite

  • Follow-up events and press launches at Southampton Boat Show, Monaco Yacht Show and Fort Lauderdale International Boat Show
  • On the ground, in-depth support by a team of five from McKenna Townsend
Press launches for Sunseeker at international boat shows Cannes Boat festival – Event management and press launches

Winning Results

  • Cannes Yachting Festival event was a huge success, attended by over 60 global press, partner companies, colleagues and owners


  • Additional autumn boat show events and press launches were attended by a total of more than 125 global press contacts


  • 50+ pieces of press coverage in a wide range of other local, national, international and marine trade publications including the Financial Times, Boat International, Superyacht Times


  • Over 1.6 million opportunities to see and hear Sunseeker’s key messages
To find out more about the marketing, PR, advertising and digital services we offer, call us on 01425 472330 or send us an enquiry here
McKenna Townsend
Bridge House
Pullman Business Park
Pullman Way, Ringwood
Hampshire, BH24 1EX, UK
Tel: +44 (0)1425 472330
Fax: +44 (0)1425 470766
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