Welcoming Associate Director, Charlotte Sampson

McKenna Townsend expands its senior team, welcoming Associate Director, Charlotte Sampson

Charlotte is a highly skilled, senior PR and marketing professional, with over 12 years’ experience in the outdoor and marine industry. She has a proven track record of building and growing departments, as well as driving positive and varied coverage.

Aligning with the company’s ambitious plans for the next five years, Charlotte will be actively researching new opportunities, as well as offering her team support so they can continue to deliver high impact results for a diverse range of clients, implementing plans to maximize strategic and creative PR, social media and marketing campaigns. She will be integral to helping clients achieve their goals, developing knowledge and reputations on a regional, national and international scale.

Charlotte has wide ranging sector experience, including specific outdoor industry expertise in both marine and cycling. She has previously helped Garmin maximize sponsorship opportunities with events, including the Clipper Round the World Yacht Race and Hamble Winter Series, sought out opportunities with key partners including Sunsail and the RNLI, and worked with select journalists, marine clubs and associations across sail, power and fishing.

Matt McKenna, Co-Founder and Managing Director of McKenna Townsend, said:

“We are really pleased to welcome Charlotte to our busy agency. She brings a wealth of senior level expertise and experience which will help further deliver the agency’s integral offering to our clients’. Charlotte has certainly hit the ground running…on her second working day at the agency, she was at Cannes Boat Show with the team supporting our marine clients.”

Charlotte Sampson said:

“I am looking forward to channeling all I have learnt within the outdoor industry and utilising it for the benefits of the team and the clients. I am honoured to be joining such a well respected agency. I look forward to contributing to the success of McKenna Townsend alongside my dedicated and passionate colleagues.”