Boat show season is back

It was great to be back at this year’s boot Düsseldorf, our first boat show of 2023! Our specialist marine team had a busy few days supporting clients with global media launches, partnerships, social media campaigns, filming and interviews. It was brilliant to meet up with so many journalists, clients and colleagues, as well as take some very exciting new business briefs from soon-to-be McKenna Townsend clients.

Registering nearly 237,000 visitors from over 100 countries and more than 1,500 exhibitors across 16 exhibition halls, boot Düsseldorf is one of the world’s leading marine trade fairs and showcases all aspects of watersports from superyachts to canoes and fishing to travel. It’s also home to some of the most glamorous boating brands across the globe.

From a media perspective, we helped our iconic client, Sunseeker International garner record breaking attendance for the global debut of its stunning new Superhawk 55.

The team also had the pleasure of attending Motor Boat & Yachting’s prestigious 2023 Motor Boat Awards. It was a fabulous evening reception and awards dinner and we were delighted that the Sunseeker 90 Ocean was named best ‘Custom Yacht’. The annual awards aim to celebrate the very best that the leisure boating industry has to offer, recognising excellence in design, innovation and performance.

We also developed strategies, messaging and presentations for several of our clients who took part in this year’s inaugural Blue Innovation Dock – a platform for sustainable practice and transformation.

We’re already hard at work supporting clients at the upcoming Miami International Boat Show later this month. Watch this space!