McKenna Townsend joins the British Franchise Association

McKenna Townsend joins the British Franchise Association

McKenna Townsend is proud to announce its appointment as an Advisor Member of the British Franchise Association (BFA), effective September 2025.

With over two decades of experience supporting some of the world’s leading franchises, McKenna Townsend has played a pivotal role in driving brand growth and expansion both in the UK and internationally. As a trusted partner, the agency is uniquely positioned to provide strategic advice and guidance to franchisors and franchisees seeking to strengthen and scale their businesses.

The BFA is the largest and most influential trade association for franchising in the UK and works in partnership with the European Franchise Federation and World Franchise Council to influence standards and franchise law across Europe for the benefit of its members. The BFA promotes franchising nationally and regionally and is committed to driving forward a franchise sector with ethical business models and sustainable business opportunities for all while educating members to make properly informed decisions.

The MT team has delivered numerous marketing, PR and lead generation campaigns for clients on an international, national and regional level, including Gong cha, Subway, The Travel Franchise, easyStorage and most recently, Zambrero UK.

Pip Wilkins, CEO of the BFA, said: “We’d like to officially welcome McKenna Townsend to the BFA – an organisation with aligned values and a deep understanding of franchising. We’ve no doubt that McKenna Townsend will provide our members with first class guidance backed by years of industry experience and marketing prowess.”

Sarah Townsend, Co-Founder and Managing Director at McKenna Townsend, added: “We’re delighted to be joining the BFA as an Advisor Member. The BFA plays such a vital role in supporting and protecting the UK franchising industry, and it’s an organisation we’ve admired and collaborated with for many years. With our wealth of experience working alongside leading franchisors and franchisees, we’re excited to share our expertise to help businesses grow, thrive, and continue to strengthen the future of franchising in the UK.”

McKenna Townsend worked with Subway® for more than 20 years, helping the brand to grow from 30 stores to over 2,500 stores in the UK & Ireland through a comprehensive and integrated marketing communications programme. The agency also has vast experience driving non-traditional development, negotiating and supporting key partnerships in a variety of locations including colleges and universities, PFS, transport hubs and business and industry.

For more information, visit: https://www.thebfa.org/advisors/mckenna-townsend/