MT Influence #22

As summer winds down, boat show season kicks off!

As we say goodbye to the long, sunny days of summer, the busiest and most exciting time of the year is upon us – boat show season! Across Europe’s premier marine events, our team has been hard at work preparing a range of activities to support our clients, from world-exclusive press launches and media 1-2-1s to product unveilings, private events, brand activations, and more.

This month, we’re also celebrating our work in the care sector, where our integrated campaigns have a proven track record of delivering double-digit increases in enquiries and occupancy, generating thousands of positive PR mentions, and driving strong engagement across key platforms, helping care providers connect with families when it matters most.

Looking ahead, Metstrade 2025 registration is now open! With over 1,600 exhibitors, brand-new zones, and an innovative ‘round the world’ layout, this year promises to be the biggest Metstrade yet. We’re excited to support clients in standing out, connecting with key players, and making the most of every opportunity, including through our sponsorship of the VIP Lounge, which offers early access, private meeting spaces, and exclusive networking opportunities.

Finally, in today’s competitive digital landscape, we continue to help clients unlock the power of paid social media. From Meta and LinkedIn to TikTok, our campaigns are designed to reach the right audiences with precision, supporting business objectives and driving measurable growth.

Boat show season is here!

The busiest and most exciting time of the year is upon us, boat show season! Our team has been hard at work preparing a host of activities to support our clients, from world-exclusive press launches and media 1-2-1s to product unveilings, private events, brand activations, and so much more.

You’ll find us on the ground at some of the industry’s most important shows this season, including Cannes Yachting Festival, Southampton International Boat Show, and Monaco Yacht Show S.A.M.

From generating buzz before the doors open to delivering standout press moments, live content, and on-site support, we’re here to help brands make an impact.

Metstrade 2025 – Registration is now open!

Registration for Metstrade 2025 is officially open, and we couldn’t be more excited to attend! Taking place from 18–20 November at RAI Amsterdam, this year’s event will see the entire venue dedicated to the world’s largest marine equipment trade show.

With 1,600+ exhibitors, brand-new zones, and an innovative ‘round the world’ layout, Metstrade 2025 promises to be the biggest show in its history. As the event grows, we’re ready to help our clients stand out, connect with key players, and make the most of every opportunity.

To register, visit the Metstrade website: https://metstrade.login.rai.eu/search-user?survey=1w2wg36pcjb1o

We’re also proud to sponsor the Metstrade VIP Lounge, offering guests:

• Early access to the show floor

• All-day catering

• Private spaces for meetings and networking

• Seamless entry via the dedicated VIP entrance

• Priority parking and exclusive access to the official opening

From exclusive networking opportunities to enhanced productivity on-site, the VIP programme is designed to make your time at Metstrade more enjoyable and impactful.

Unlock the power of paid social media

In today’s crowded digital space, paid social media is a powerful way to help boost your organic programmes to reach new audiences, drive engagement, and deliver measurable results, fast.

At McKenna Townsend, our team of specialists craft strategic paid campaigns across Meta, LinkedIn, and TikTok, helping businesses connect with the right people at the right time. Unlike organic social, paid campaigns allow you to target specific demographics, behaviours, and interests with precision, ensuring your message lands where it matters most.

Integrated with your organic social and wider marketing activity, our campaigns support business objectives, accelerate growth, and deliver measurable outcomes in a competitive landscape.

Ready to make your social media investment work harder? Let’s talk about a strategy that drives results.