Social media

As a results-driven social media agency, we help you achieve your marketing goals — from boosting sales and raising brand awareness to building a loyal, engaged audience. Staying ahead of trends and innovations, we’re ready to elevate your social media presence and deliver measurable results.

How we work with our clients

Social media marketing is important for any modern business strategy, offering a powerful way to connect with audiences, build brand awareness, and drive engagement.

Therefore, we need to act as an extension of your internal teams, instilling ourselves in your DNA. This way, we can create programmes that are fully bespoke to your brand and the industry you serve. With expertise within Marine, Franchise and Care, we can quickly understand your business for the fast deployment of a social media programme that generates short-term impact and long-term growth.

Our offerings include:

Audits
Strategy
Management
Reporting
Influencers
Paid Advertising

Social media advertising

In today’s crowded digital space, relying solely on organic reach can be limiting.

Paid social media is a powerful tool for businesses looking to reach new audiences, drive engagement, and generate measurable results quickly.

As a social media agency, our team of specialists are adept at using platforms like Meta, LinkedIn and TikTok to build strategic paid campaigns that help you reach your goals.

Unlike organic social, paid campaigns give you the ability to target specific demographics, behaviours, and interests with precision, ensuring that the right message reaches the right people at the right time.

Supporting business objectives, our paid campaigns will integrate with your organic social media and other marketing activities to ensure a holistic approach.

Investing in paid social media gives you the control and flexibility needed to accelerate growth and achieve measurable outcomes in a competitive landscape.

Social media audits

Do you want to find out how your social media marketing is performing, or are you unsure how your social media is holding up against competitors?

We’ve got you covered. We’re a a results-driven social media agency, that offers comprehensive auditing programmes designed to give you the knowledge to take your social channels to the next level. We look at both organic and paid activity.

Our audits include:

Competitor analysis
Review of your current social media performance
Creative review of your content and assets
Analysis of new trends applicable for future activity
Workshops to discuss findings
Final document outlining strategy and recommendations

From our social media audit, you’ll be equipped with strategic recommendations so you can deliver a programme that complements your other marketing activities.

Workshop on social media

Our Social Media workshops are interactive training sessions designed to equip your teams with the skills and knowledge needed to effectively use across social platforms.

Our workshops provide an overview of major platforms such as Facebook, Instagram, X, LinkedIn, TikTok, and YouTube, helping you learn how to create engaging content and develop a cohesive strategy that aligns with your personal or business goals.

These bespoke workshops are focused on your industry and the markets you serve, making them tailored to suit your needs.

Leaving our workshop, you will understand effective ways to engage with an audience, how to analyse performance and valuable technical expertise to speed up your efforts, saving you time and money.

Influencer marketing

Whether it’s working with your existing ambassadors or helping you to identify new influencers, we have the tools and techniques to help you reach and engage with your audiences via genuine and captivating partnerships.

Influencer marketing can be both collaborative and authentic, and is now one of the quickest ways to gain exposure to a targeted mass audience. It is key to seek out influencers who are the right fit for your brand. 

Personal branding

Influencers are also no longer just those outside your business, and the importance of personal branding and employee advocacy has grown substantially.

Personal branding is the strategic process of defining, communicating, and managing the perception of your professional identity. It involves intentionally presenting your values, expertise and personality in a way that differentiates you from others in the industry. A strong personal brand enhances credibility, attracts professional connections, and positions you as a thought leader in your industry.

Employee Advocacy can fit into the full marketing funnel, and here at McKenna Townsend, we have a range of programmes that can help you elevate your best and brightest.

You can also contact us via our social channels: LinkedIn, Facebook, Instagram