MT Influence #21

Welcome to the latest edition of the McKenna Townsend newsletter, a round-up of the moments, milestones, and achievements that have shaped the last month across the team.

The countdown to boat show season is on

This month, Williams Jet Tenders proudly welcomed His Royal Highness, The Duke of Gloucester, to its Oxfordshire facilities, where he officially launched the Origin 57, the latest superyacht tender from sister brand Evene Tenders. This milestone event celebrated innovation, sustainability, and craftsmanship in the superyacht market.

At McKenna Townsend, we were delighted to play a key role in sharing this fantastic story. Through targeted outreach and strategic media relations, we secured prominent coverage across leading marine and local titles including Marine Business World, All At Sea, Oxford Mail, Yachts and Yachting Online, and British Marine.

Our approach ensured Evene’s commitment to innovation and environmental responsibility reached the right audiences, reinforcing the brand’s position in the market. From pitching to key journalists to managing media relations, McKenna Townsend delivered the visibility this prestigious occasion deserved.

Celebrating social care professionals and supporting families this Good Care Month

With July marking Good Care Month, it was a perfect opportunity to recognise the incredible work social care professionals do across the UK every day. Their dedication supports individuals and families through some of life’s most challenging moments.

At the same time, it’s a reminder of how difficult it can be for families to find the right care, often emotional and urgent decisions being made under pressure. That’s why it’s essential for care providers to be visible, trusted, and easy to find when it matters most.

At McKenna Townsend, we specialise in helping care providers connect with families during these crucial moments. From increasing occupancy and building trust to raising awareness, we deliver strategic marketing solutions tailored to the care sector.

Whether you’re launching a new care home, improving your website, or reaching your community through PR, social media, or advertising, we’re here to help you get results.

If you’d like to explore how we can support your care service, we’d love to hear from you.

Celebrating Madeline’s one-year anniversary at McKenna Townsend

This month, we’re thrilled to celebrate Madeline Cocker’s first anniversary at McKenna Townsend! In just 12 months, Maddie has brought fresh creativity, enthusiasm, and professionalism to a wide range of PR, social media, and event projects. Her positive energy and dedication has been felt across the agency and our clients! Congratulations, Madeline, here’s to many more successful years with the team!

Continuing our support for Rightboat

We’re proud to continue delivering outstanding PR and B2B social media programmes for Rightboat.com, helping the company engage its growing community as it expands across Europe and the US.

Our strategic content and targeted campaigns keep Rightboat.com connected with industry leaders and decision-makers, supporting its ongoing growth and market presence in key regions.

Driving impact across the recreational marine sector with YANMAR Marine International B.V., VETUS and Smartgyro

We’re proud to work with three leading brands within the YANMAR Recreational Business Unit, YANMAR, VETUS, and Smartgyro, delivering tailored PR and social media programmes that deliver impact and results.

For YANMAR, we manage the European marine PR programme, securing impactful coverage in top industry titles including Marine Industry News, Superyacht 24, Marine Business, Marine Insight, International Boat Industry, and more. Our recent success includes coverage following the launch of its compact SCR system, a pioneering solution designed to reduce emissions and support sustainability.  We also support the brand with media buying across Europe and the US.

For Vetus, we deliver a global PR and Paid Social Media programme that’s generating significant impact. From liaising with media to secure key press release coverage, crafting compelling editorial content, to optimising social media for growth, we’re proud of the progress since starting to work with the team earlier this year.

For Smartgyro, we manage a PR and Paid Social Media programme focused on growing brand awareness through expertly secured editorial features, social media strategy, and SEO-optimised blog content. We also work closely with the brand’s ambassadors to maximise the value of partnership agreements.

Together, these programmes showcase our ability to deliver integrated communications that support innovation, drive growth, and deliver engagement across the leisure marine sector.